🏆 Clio Music: Silver
To launch Lady Gaga's "The Dead Dance," we transformed a fan-made viral moment into a major cultural event. On the streets of New York City, a guerrilla campaign featured collectible dolls that became the key for fans to unlock the music video premiere on YouTube. The activation cemented YouTube as the home for the phenomenon, sparking a global trend on YouTube Shorts.
🦁 Cannes Lions: Gold
Kevin Blandford won a vacation to Puerto Rico but couldn't bring his wife, so he claimed he "didn't have a single second of fun." We decided to make things right.
🦁 Cannes Lions: Silver x2, Bronze
Puerto Rico has the longest Christmas season in the world. So how come it has the shortest Christmas song?
🦁 Cannes Lions, Grand Prix, Gold x2, Silver, Bronze
🏆 Clio: Grand Clio, Gold, Silver
✏️ One Show: Silver
🪽 London International: Gold, Silver
In 2011, unemployment was a global crisis. But while the rest of the world struggled to find jobs, Puerto Rico struggled to find people who wanted to work. So Banco Popular convinced the most famous salsa band in the world to rewrite history. (Hint: password is my name)
🦁 Cannes Lions: Bronze
🏆 Clio: Bronze
We convinced the Governor of Puerto Rico to take a different approach to his traditional New Year’s speech. Instead, he delivered his message by producing a Hollywood film about Puerto Rican Hall-of-Famer Roberto Clemente and his legendary 3,000 hits.
🦁 Cannes Lions: Silver
The frigid Boston winter of 2015 made some Bostonians do crazy things. But Puerto Rico made them reconsider.
🦁 Cannes Lions: Bronze
To inspire Puerto Rico to recover from a long economic slump, during the 2012 Olympic Games Banco Popular sponsored an athlete not because of his ability, but because of his sport: the 400 meters with hurdles.
In an unprecedented partnership, the Puerto Rico Tourism Company teamed up with TripAdvisor to create a new kind of content.
In Puerto Rico, you only need two things to make a great Christmas party: booze and a roast pig, which also sounds like the recipe for a great Heineken social media activation.
Puerto Rican rum is older than many great milestones in history. But the world doesn't know this. To change this, Rums of Puerto Rico partnered with a unique media channel.
At the World's Best 10K race and gyms around Puerto Rico, Gatorade gave athletes an innovative way to share content that truly captures their effort.
Ron del Barrilito is the oldest rum in Puerto Rico, made in the same place and in the same way since 1880. This video series highlights an unparalleled artisanal process that has never changed since day one.