Miserable in Puerto Rico

Kevin Blandford won a vacation to Puerto Rico but couldn't bring his wife, so he claimed he "didn't have a single second of fun." We decided to make things right.

       
     
The Most Popular Song

In 2011, unemployment was a global crisis. But while the rest of the world struggled to find jobs, Puerto Rico struggled to find people who wanted to work. So Banco Popular convinced the most famous salsa band in the world to rewrite history. (Hint: password is my name)

       
     
Longer Merry Christmas

Puerto Rico has the longest Christmas season in the world. So how come it has the shortest Christmas song?

       
     
The #BostonBlizzardChallenge Warms Up

The frigid Boston winter of 2015 made some Bostonians do crazy things. But Puerto Rico made them reconsider.

       
     
Hit 3001

We convinced the Governor of Puerto Rico to take a different approach to his traditional New Year’s speech. Instead, he delivered his message by producing a Hollywood film about Puerto Rican Hall-of-Famer Roberto Clemente and his legendary 3,000 hits.

       
     
The Race of a Country

To inspire Puerto Rico to recover from a long economic slump, during the 2012 Olympic Games Banco Popular sponsored an athlete not because of his ability, but because of his sport: the 400 meters with hurdles.

       
     
Filmed Reviews

In an unprecedented partnership, the Puerto Rico Tourism Company teamed up with TripAdvisor to create a new kind of content.

       
     
450 Years of Rum

Puerto Rican rum is older than many great milestones in history. But the world doesn't know this. To change this, Rums of Puerto Rico partnered with a unique media channel.

       
     
Heineken Pig

In Puerto Rico, you only need two things to make a great Christmas party: booze and a roast pig, which also sounds like the recipe for a great social media activation.

       
     
Win From Within Challenge

At the World's Best 10K race and gyms around Puerto Rico, Gatorade gave athletes an innovative way to share content that truly captures their effort.